Joda Mize, 36, a San Diego-based real estate agent is stepping away for moment after 10 years in the business, and begins her new online publication, ‘Girl’s Guide to Real Estate.’
In an article by Inman News, Mize felt that women were the most engaged real estate clients in Solana Beach and other areas, and they responded more quickly to emails, phone calls and had more questions and concerns that needed to be answered.
Mize felt that the real estate industry wasn’t tailored to women in how they think, as she looked around the industry. She felt her male clients weren’t as emotionally invested as women were in real estate.
After stepping aside from the real estate world a year and a half ago, the online publication, ‘Girl’s Guide to Real Estate,’ was debuted on February 21.
“We want to be the ultimate resource for women in the world of real estate,” Mize said to Inman News. “The site’s content which will be produced by freelancers, agents and a handful of regular contributors will include info about buying and selling homes, investing and financing.”
“The site will include the latest trends and happenings in real estate presented to women as if by their best friend. It will be a contrast to the dry, boring way real state news is most often delivered.”
To give an example of how the website is directed, some of the articles for the early stages of the ‘Guide,’ are ‘Street Scouting 101: 8 Tips to Choosing a Good Neighborhood,’ ‘Goodbye Louboutins, Hello Real Estate: What Your Should Know before Buying Your First Home,’ and ‘Land Lady: How to invest in Land with your IRA.’
“It’s not only that women are under served with real estate information presented in a way that speaks to them, they’re also the drivers of the real estate process in many cases,” Mize said to Inman News. “Women are initiators in real estate. Women are breaking out and being independent.”
As she works at the magazine full-time now, she intends to keep her real estate license. However to overlook all of the content for her website, Mize hired former newspaper reporter and Pulitzer Prize-nominee Phuong Cotey as editorial director.
Mize’s strategy is not only based on her opinion, but it’s backed up by data. Single women recorded almost twice the amount of single men in buying homes. Women clocked in at 16 percent while, single men registered about nine percent according to the National Association of Realtors’ Profile of Home Buyers and Sellers.
Trulia also reported from tests announced that they will start the $45 million first-ever national marketing campaign, and would target its top users: women.
The website/magazine was constructed to connect with other women and provide a style that women cared about. Mize wants her publication to be relevant, fun, while being informative.
“The site’s image-heavy design, exemplified by its unique interactive header, reflects those design goals,” Mize said to Inman.
I for one wish Mize the best of luck to her endeavor with this publication!